In another successful collaboration between The Mission, Park Pictures director/DP Ellen Kuras and Wieden + Kennedy, Venice-based visual effects studio The Mission provided comprehensive effects and finishing services for Nike and Dick’s Sporting Goods’ swift-footed, gridiron-centric :60/:30 “Fly”.

Altogether, The Mission handled pre-visualization, set supervision, color grading, digital set reconstruction (including crowds), effects transitions and the graphic end-tag treatment.

“Fly” opens at game time on a football field, tracking low as a voiceover intones, “A hundred yards is a hundred yards. 60-minutes doesn’t get longer or shorter. You score points on Friday the same way you score points on Sunday.” We see a receiver take off, lighting-fast down the field, then transitioning to practice, then to another player at practice, then another. The voiceover continues, “The rules say it’s eleven players against eleven players, but the rules don’t say anything about how fast they can be.” We see a speedy receiver redirect his route in practice, then back in a game to catch a pass. We cut to the Nike football collection and the supers “Every run, route, play. Every season at Dick’s.” The spot closes with the voiceover “Gear up at Dick’s Sporting Goods” and the Dick’s logo.

About The Mission

The Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.

With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.

From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.

About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.

In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.

Park Pictures Features debut feature project, “Robot & Frank,” directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Peter Sarsgaard, received the Alfred P. Sloan Foundation Film Prize at Sundance and was picked up for U.S. distribution by Sony Pictures Worldwide Acquisitions (SPWA) and Samuel Goldwyn Films.


Client: Nike

Title: “Fly” :60/:30

Airdate: Currently airing

Agency: Wieden + Kennedy, Portland

Producer: Andy Murillo

Creative Director: Guy Seese

Art Director: Ken Meyer

Copywriter: Tom Sebanc

Account Executive: Dave Hubbard

VFX/Animation: The Mission, Venice, CA

Executive Producer: Michael Pardee

Creative Director: Rob Trent

Flame: Brad Scott

Flame: Jan Cilliers

Previz: Steward Burris

Roto: Chris Cortese

VFX Producer: Diana Cheng

Production Company: Park Pictures, Bicoastal/London

EP: Jackie Kelman Bisbee, Mary Ann Marino

Director/DP: Ellen Kuras

Editorial: Final Cut, LA

Audio Post: Lime, Santa Monica

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